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• Dec 20, 2019
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Much of the success of any business depends on its marketing strategy. You may have a management team with innovative & brilliant minds, teams of hardworking employees performing their tasks passionately and diligently, yet some basic things are essential to keep in mind if you want more revenue. In this post, we are going to highlight such important basics.

Today, business’ and sale profession are moving faster than ever. In the blink of an eye, you will find new competitors are emerging, products & services like yours are releasing, and before you know it, it is a race to the bottom. And no matter what industry you are in, what worked well a few years ago is not good enough today. So, this is not the time for trial and error or order taking, it’s time to sell. Here are some basic steps you can take to improve your business performance, ensure your survival, and generate more revenue.

INCREASE SPEED LOADING

Modern users have no patience for websites with slow loading speeds or poor performance. They expect a site to load in seconds or even nano-seconds. If it is not loaded within their expected time, those users tend to leave the site. With poor loading speed, you will not only lose your current visitors and reduce conversion rates, but there is also a risk of losing traffic from those customers who may have referred your website to others. Since seconds make the difference in this modern era, you can no longer allow your website to be bogged down by un-optimized files and images. So, adopt the following ways to optimize your website for the best possible performance.

• Minimize the HTTP requests.
• Remove unused files/scripts and utilize CDNs.
• Choose browser caching to increase page loading speed.
• Compress optimize files and images

UPLOAD LOCAL EVENTS

If you are ready to stir things up and bring in new customers to your business, promoting a local event is a great idea. As many people search for local events and Google comes up with a list of upcoming events. If this list speaks your name and redirects to your website, it can eventually enhance your brand visibility, bring in lots of traffic, and greatly benefit your local SEO campaign. But you have to market that particular event so well that the news of the event reaches maximum people. Try to come up with an angle that will make your promotions stand out from the crowd. All of the marketing efforts you put towards that event will also benefit your business, as even those who won’t attend it, will remember the promotion and may stop in later to check out your business.

UPLOAD PICTURES

Dedicated business owners do just about anything to convert more leads, enhance customer traffic, and increase their organic search rankings. And while exceptional content, Meta tags, and keywords can do wonders to enhance your SEO, there is one major, often overlooked factor that contributes to your site’s ranking. Uploading crisp, high-quality pictures can boost your site’s overall user experience as there is nothing easier and more pleasing than looking at a nice picture. Useful, high-quality images will help convert your online leads by:

• Reaping more views to your site, that means more chances to convert.
• Boosting user engagement, which means users spend more time on your website.
• Reducing bounce rate, that means higher rankings and more traffic.
• Forming a link between company and customer, that means users are more likely to adopt your services.

KEYWORD OPTIMIZATION

The world of digital marketing is continually evolving and so do keywords. With the changes in trends, old keywords get replaced with new ones. Uncovering new keywords will help your business explore various verticals that are yet to be covered. From content optimization, social media sharing, link building to the target audience right in their mailbox, keyword optimization helps you reach out to your audience and that makes it a very important tool that you just cannot ignore.

ANALYSIS OF AUDIT

Aside from the formulation of a marketing strategy, an analysis of audit benefits a business in more ways than one.

• It provides management an in-depth overview and evaluation at the marketing of a business, paying close attention to how its marketing activities are planned, managed, and implemented.
• It identifies the marketing strengths and weaknesses of the company, as well as its marketing opportunities and threats. In fact, throughout the process, inefficiencies can be discovered that may never know existed.
• A structured and systematic approach of audit analysis makes the whole process of developing a marketing strategy easier.
• An audit analysis also enables the company to make corrections, or catch errors before they may cause severe loss.

All you have to do is just think out of the box and be creative. We hope that these strategies can help you push your business in the next year as well as on a long-term plan.