Every hotelier usually has the same fear of sales and bookings dropping after the holiday season. However, your profit margins do not have to change after every holiday. This is because there are things that you can do to prevent the post-holiday sales blues. Here are a few tips to revive your sales after a holiday.
Most hotel guests tend to visit different hotel websites before their actual trip. This is why every hotel should have a blog on their website because of the immense benefits that it gives. A blog will give voice to your brand and boost the ranking of your property in the online searches. Here are the top five reasons why every hotel should have a blog.
Email marketing is an excellent way for hoteliers to communicate directly with existing and potential guests. This is because it can help to increase bookings and leverage opportunities at every stage of the customer’s journey. However, you need to know the best emails to send out. Here are four emails that hotels should be sent to their guests.
Hotel businesses need to advertise their business to grab the attention of prospective customers. However, you must ensure that your hospitality business has a great reputation so that guests who stay there can keep recommending it to friends and family. Many people are likely to stay in a hotel that is recommended by someone that they trust. Here are ways in which you can encourage guest referrals.
Smart social media integration is crucial for search engine ranking and enhancing audience engagement. Social media is a powerful amplification tool that hotel businesses should leverage. Furthermore, on the search, social media platforms are treated just like other web pages and this is why making your hotel site social media friendly is important. Here are ways to make your hotel’s website more social media-friendly.
