Brand Positioning
Band Positioning services:
Do your potential customers know about your brand? Are you their desirable choice? Do you get the repeat bookings from your past customers? If not, you should think about brand positioning services for your hotel brand.
Your brand should be powerful enough to influence your customers’ choice i.e. win and keep customers. Brand positioning is not just about building recognition for your brand but about building strong emotional relationships with your new and existing customers. By implementing the right brand positioning strategy for your brand, we create a unique position for your brand in the mind of your target customers in such a way that they prefer you over your competitors’ brand when it’s time for them to buy.
Why should you hire Websrefresh for
your brand positioning services?
We have been in the business of building hotel brands digitally over the past 15 years. Being the top expert web service provider for the hotel industry, we will help your brand grow to be recognizable, profitable and competitive.
How do we do it?
What is your hotel brand about? What category do you deal in? Who are your target customers? What they think about your hotel? What they think about other players, i.e. your competitors? What is important for them when they go and stay in a hotel? What are their pain points, past experiences and how will you solve those? How will you acquire them? We will answer all these important questions and start working on the right brand positioning for your hotel brand.
- Research your brand and its current position in the market
- Research and analyse the current hospitality market
- Research your competitor’s business
- Explore new product development opportunities for you
- Help you with brand profiling and positioning
- Develop brand communication strategy for you to develop strong brand connect with your target customers.
Being experts as among the best digital marketing companies in Arizona, we leverage online marketing channels to spread the word about your business and reach out to your potential guests. We do this by –
- Telling your brand story to connect your target segment with your brand emotionally.
- Use email marketing to send tips and newsletters to build a connection with your people.
- Use blogs to promote your brand in a seamless manner
- Promote and reinforce your brand via social media – Facebook, Twitter, Instagram etc
- Maintain your presence on peer review websites and engage with your audience
- Host Facebook groups and encourage real users to ask questions and share info
- create content that shares a heart-felt story about your business and brand
Your brand can become the most valuable intellectual property asset for your hotel business and add to the overall commercial value of your business.
To know more, speak to our experts
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FAQ
I have a great business name and logo. Is it not enough for branding?
Having a visual identity, a great business name and well- designed logo that conveys about your business is an advantage. But there is more to your brand than just a name. It’s about what message you are communicating to the world out there as in what to expect of your brand, what are your unique selling proposition, how does your brand engage with its target markets. If you are a luxury hotel then your brand needs to send that message consistently in everything you do and vice versa if you are in for masses.
How to know the emotional benefit my hotel brand can deliver to my customers?
To know the emotional benefits that you can choose to deliver you need to know your brand’s strengths and what problem it is solving. Ex you can choose between A relaxed environment, a warm space, worry free, exciting or an entertaining environment that you want to give to your guests and rightly position the same.
What is brand storytelling and how does this help me in my hotel business?
Brand storytelling is sending emotional messages to your target customers who will connect and recall your brand when faced with a similar situation. You can use different media to tell your brand story.
Our Testimonials
When I came across Websrefresh, I was concerned about one very important aspect of my website. It was done on time and launched when we wanted to. They fulfilled their promise of delivering on time and I recommend them from my heart.
Amber Justice
“We hired Websrefresh to help the visibility of our independent hotel. They did an outstanding job designing and integrating our ideas into our website. The video they created for our property is awesome and targets our demographic! Also, the detailed reports they provide let us see the growth in our online visibility and bookings! A great SEO company! Having worked in the IT and SEO Industry some years back, I also appreciate the detail of the monthly report they send. Websrefresh has done a really good job on the Fort Davis Inn Website!”- Fort Davis Inn & RV Park.
Vimal Bhakta
“Websrefresh offered a very positive experience. The team listened very closely to my requests and completed a perfect website design for my company. I will absolutely consider working with Websrefresh for any future online presence needs.”
Zach Polston
I choose Websrefresh because of their competitiveness, fast turnaround, and website quality. The website just launched and I am very happy. From A to Z, Nimesh took care of the website. When we were doing photoshoot in the property, everything happened with smooth transition. I would highly recommend them.
Econolodge Phoenix
Getting a quality website is not an expense but rather an investment. And I don’t think anyone could have done better work than Nimeshbhai and staff. Nimeshbhai and staff did a great job of not only creating our website how we wanted it to be but also gave us great insight on what they believed will help boost our business. Their proven experience and excellence is the reason why I highly recommend Websrefresh to anyone who is looking to create a customized website.
Bonny Patel
Websrefresh was referred to us by one of our property managers, and I must say they were a very good choice. Being a Hospitality Investment Service Firm, it is important that clients understand what services are available and our success. One of our valued clients visited our website and said “Tammy your website is stellar. I read all the content and it is very easy to navigate through your site. It lays an excellent foundation to start building on.” Websrefresh understood our vision and created a site that represents our company to its fullest. I look forward to seeing what level of exposure this site will offer. Finishes By Design, LLC www.finishesbydesignllc.com Studio: (205) 671-5113
Tammy Benson
They have done an amazing job. The day website was launched, we actually got a call from the Best Western corporate saying that the private website seems to receive more reservation than we do from the corporate website. We like to thank Nimesh from Websrefresh.com
Best Western Nogales
“I was expecting a very good website and that is where nimesh did a very good job. Since I have my website done, I have more people coming to my place. So, it definitely helped me in my purpose to build a very good reputation too quickly. And the best part is when people visit my hotel website; they admire it and generate a new business for me. I am very happy with the results and I would recommend them to anyone trying to build a business website. I am hesitating to express my deep gratitude for their expertise.”
Vibho Joshi
From my personal experience, an award for OUTSTANDING SERVICE and DESIGN should be awarded to Websrefresh. I’m very detailed and thorough with my vision and work in which Websrefresh and team followed it to a “T” and created a website to our level of standards. They also provided us with hotel social media marketing package which gave us an amazing KICKSTART that any business owner would wish for. We appreciate the friendly, professional manner in which you relate to clients. Your apparent innate creativity plus the technical expertise that you possess aids in the production of a website that speaks to the needs and desires of our or any organization for that matter! Thank you very much, Jayson and all staff – Hotel Bella, Houston, TX.
Jayson Patel
It was a great experience with Websrefresh. They did a fantastic job for my hotel website. They updated my contents and implemented highly effective SEO strategies to improve its ranking and online presence. Now I am getting good organic traffic and higher revenue.Highly recommendable! We will certainly consider them in future as well. Thanks a lot!!
Viewsinn
I got the pleasure of working with Websrefresh on a pretty complex project. I was looking for someone who could build an exciting e commerce website as well as building a back end solution for myself for claims management. I would like to recommend Websrefresh as they have done a great job, they have been on time, and exceeded my expectations.
Websrefresh Testimonial
Janine
We are very pleased with the service provided by Websrefresh team. The entire team was very professional and guided us through the process of creating a user-friendly website. Their word scribe is excellent and knowledgeable about our customer base and helped us create a message to suit the needs of our potential customers. It was great to work with a team that had first-hand knowledge about the hotel business. Our website was completed within the given time frame and the entire team worked diligently to modify the content to best suit the organic search engine optimization
Aman Dhillon
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