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• Sep 2, 2019
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Today, Facebook has become one of the largest social media platforms in all over the world with over 1 billion daily active users. This platform offers a lot of opportunities for the hotel marketers. If we talk about Facebook business pages, it is yet technically free but you have to pay if you opt for paid advertising. It is an ultimate tool that will help you keep your new vs. old customers engaged. Recently, it has introduced new features for business pages that you can use and take advantage to promote your brand. Let’s check out what are these features:-

Facebook Pixel

Facebook pixel is basically a JavaScript code that will help you measure conversion rates from Facebook campaigns, optimize ads and build target audiences. To implement, you have to just go to Ads manager -> create/name a pixel and copy the code on your website. The best part is that you can set up custom events.

Know Your Competitors with Facebook Audience Insights

If you want to know what your competitors are doing, then you should check out ‘The Page to Watch’ feature. In this feature, you can not only keep a watchful eye upon your competitors’ page, but you can also compare your audience growth, activity and engagement. This will help you make the right strategy that work.

Customize Your Facebook Page Look

Till date, Facebook is one of the biggest social media platforms and that’s why, numerous business owners realize the significance of having informative and up-to-date page. However, you can’t customize your page; but you will have different options to organize some of its parts. For this, just click on ‘Settings’ -> Templates and Tabs -> then choose, any layout.

Carousel Ads

If we talk about storytelling and visual content, they are all time favorite of the people and Facebook has combined both of these elements with Carousel ads. You can use these ads to highlight a promotion or promote your hotel business. In this ad type, you can include headlines, up to 10 videos or images, a call to action button and links.

Hope above these new Facebook features will help you drive more bookings! If you are new to Facebook marketing or not getting more bookings, then you can get help from the professionals at Websrefresh who have years of experience in this industry. So, what are you waiting for? Contact us now to know about our SMO packages.