LOGO CREATION PROCESS

LOGO CREATION PROCESS

Experienced designers here at Colorgraphicz, who create logos for living have gotten pretty good at the process. Although we hate to put too structured an outline for such a creative endeavor, hey, as they say, deadlines require scaffolding and best practices make any...
Appropriate Logo for Appropriate Audience

Appropriate Logo for Appropriate Audience

It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry and service. A closer...
LOGO CREATION PROCESS

WHAT MAKES A GOOD LOGO

Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are...
How To Get More Exposure For Your Company

How To Get More Exposure For Your Company

A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less...