How to give an honest feedback

How to give an honest feedback

Before moving on in this topic let me explain – what is customer’s feedback? Information coming directly from customers about the satisfaction or dissatisfaction they feel for/with a product or a service. Client’s opinions and suggestions given to a company are an...
How to choose colors and fonts – part-2

How to choose colors and fonts – part-2

Let’s start with some more colors and fonts…   DO analyze the color undertones. dust color If you like blue but want a subtle effect, choose a white or grey with a blue undertone. A red-orange terracotta pot has a yellow tone to it; hence those colors will blend...
How to choose colors and fonts that fit your brand

How to choose colors and fonts that fit your brand

Did you know that color and visual elements activate the right brain (emotions), while the printed words activate the left brain (logic)? Color and Typography remain to be the two most important elements in design. When you harmoniously combine them all you attract a...
What exactly is a Corporate Identity?

What exactly is a Corporate Identity?

Many believe a corporate identity is simply having a recognizable logo that represents the quality and values of their organizations; however, that’s only one piece among many that make up a strong corporate identity. A strong visual identity conveys an organization’s...
Logo Creation – part 2

Logo Creation – part 2

Let’s start with some more logo creation process…   Digitize Ideas: Once you have some ideas sketched out on paper, it’s a good idea to take 3-8 of the best ideas and redraw them in digital form. All digital assets should be created as a vector, so it can be...